Exam

1 - Written exam - 50

Coursework B

2 - Oral assessment and presentation - 50

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<ul><li>Current performance of the airline business.</li><li>Characteristics of current airline business strategies and business models.</li><li>External forces that shape the airline business.</li><li>Partnership strategies.</li><li>The future shape of the airline business.</li><li>Economic and social trends and their effect on the airline business.</li><li>How to manage a fleet planning process.</li><li>Market and network analysis in relation to fleet planning.</li><li>Creation of essential documentation relating to aircraft evaluation.</li></ul>

Feedback is provided in a number of ways throughout your module. This includes feedback you receive during teaching from both peers and lecturers and that provided for formative assessment. Following an assessment, you will be given your marks and feedback in line with the assessment regulations and policy. More information on the timing and type of feedback that will be provided for each assessment will be available from the module leader. <a href='https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations'>https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations</a>

This module will support the development of all the graduate attributes. Your module leader will provide you with information about how your learning, teaching and assessment activities support your development of these attributes. The graduate attributes are: - Always learning - Engaged in the world - Technical and digital - Connected Professional - Creating Impact

Hybrid - 

Self-directed - 

Buying the Big Jets: Fleet Planning for Airlines

Stormy Skies – Airlines In Crisis

Evolution of International Aviation

Exploring Corporate Strategy

The Global Airline Industry

EPM831 - Airline Fleet Planning and Business Practice

EPM831-PRD1-HYB-ALV1

Prior to the module you will receive a welcome letter stipulating the necessary pre- reading. As air transport management is a constantly developing area, the pre-course reading is mainly to be found on industry web sites.
 
As part of the module activity you will be given guidance on reading materials to use to prepare for class. You will also be encouraged to seek out self-directed additional material related to issues being explored as presented in the module’s specifications.
 
A variety of learning and teaching methodologies will be used including presentations, group work, case studies, exercises and discussion. A key resource is the module website, which provides numerous interactivities between the lecturer and fellow students, as well as a host of resources for the self-study on the subject.
 
Key learning and teaching resources will be available on the module website on Moodle.
 
You will be encouraged to contribute to the module through active participation in the classroom setting. You will be asked to relate to and draw upon your own experience and to share this with others.
 
During the module you will be given numerous opportunities to articulate your knowledge of the subject and display your leadership and problem-solving skills.
 
Following the on-site, you will spend up to 8 weeks, or about 100 hours, to research on airline business and fleet planning further and submit two pieces of coursework

Airline Fleet Planning and Business Practice

Debate the airline business functions through partnership strategies

Knowledge

Demonstrate a clear understanding of the complexities of the airline business and be able to clearly articulate recommendations to senior management

Skills

Critical analysis to support the development of a fleet plan

Formulate the complete fleet planning process

Collaborate with fleet planning stakeholders on aircraft evaluations

Critically analyse how air travel markets respond to airline offerings in terms of schedule, product, service and price

Evaluate how airline management must balance short-term flexibility with long- term strategy

Demonstrate a forthright and pro-active attitude during the module, and show that you are comfortable in expressing opinions, making recommendations and bearing responsibility

Values and attitudes

Formulate the importance of driving business success coupled with corporate social responsibility

Demonstrate leadership in coordinating a team through a fleet planning exercise to ensure an efficient and timely outcome

Critically analyse the decision-making process and the formulation of recommendations to be presented at board level