Strategic and marketing communication plan

1 - Written assignment (including essay) - 70

Reflective report

2 - Written assignment (including essay) - 30

To view information for a specific offering, select a value from the drop down above.

Indicative content may include:
<ol><li>Strategic communication: value for businesses and society, at large </li><li>From strategy to strategizing in communication: business strategy, stakeholder theory and a practical framework of engagement; </li><li>Corporate branding: reputation, purpose and positioning theory; </li><li>Advertising, marketing and PR as Integrated Marketing Communication;  </li><li>Reputation management in a digital environment; </li><li>Strategic and marketing communication process: Strategic analysis; Long-term direction (objectives); Short term implementation - Communication tactics (tools); Evaluation. </li><li>Digital content creation: PESO model; </li><li>Digital strategic communication tools;  </li><li>Evaluation and data analytics.  </li></ol>

Feedback is provided in a number of ways throughout your module. This includes feedback you receive during teaching from both peers and lecturers and that provided for formative assessment. Following an assessment, you will be given your marks and feedback in line with the assessment regulations and policy. More information on the timing and type of feedback that will be provided for each assessment will be available from the module leader. <a href='https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations'>https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations</a>

This module will support the development of all the graduate attributes. Your module leader will provide you with information about how your learning, teaching and assessment activities support your development of these attributes. The graduate attributes are: - Always learning - Engaged in the world - Technical and digital - Connected Professional - Creating Impact

In-Person - 

Self-directed - 

Principles of Strategic Communication

Strategic Communication. Public Relations at work

Research Handbook on Strategic Communication

Marketing Communications: A Brand Narrative Approach

MC2008 - Strategic and Marketing Communication

MC2008-PRD2-PER-ALV1

You will learn via a mixture of lectures, seminars and group and/or individual tutorials. You are encouraged to undertake extensive reading and independent study in order to understand the topics covered in lectures and seminars and to broaden and deepen your knowledge of the subject. You will also receive feedback on your course work to encourage you to reflect on what you have produced. General transferable skills are developed throughout the module, through class exercises and coursework.  
The module is being digitally enhanced, through key learning and teaching resources made available to students on the module website on Moodle: lecture capture recordings, content delivery through videos, website and reading materials or other forms of digital provision of content.  
Self-directed learning hours are for independent study and account for the minimum amount of time you should spend studying independently. For example, carrying out research, practicing and reflecting on techniques learned in class, reading widely around the subject to develop a deeper understanding, carrying out activities using Moodle, attending induction and career development workshops, working in groups to complete assignments and/or presentations, and completing individual assignments and other homework.

Strategic and Marketing Communication

Use research insights to target specific audiences  

Knowledge

Formulate strategic communication recommendations for specific businesses 

Demonstrate self-motivation, commitment and initiative 

Values and attitudes

Demonstrate curiosity and an enquiring attitude. 

Apply the most appropriate strategic communication tools and techniques to address a communications problem 

Skills

Practically produce recommendations to improve the reputation of a specific brand 