Group Presentation

1 - Oral assessment and presentation - 30

Report

2 - Report - 70

To view information for a specific offering, select a value from the drop down above.

Indicative topics may include:
<ul><li>Historical and Technological Overview of AI in the Media and Communication Industries</li><li>Uses, opportunities and challenges of AI in media and communication professions, e.g.:
<ul><li>AI and Targeting publics</li><li>AI and Personalisation</li><li>AI and Content Creation (e.g. content marketing, brand journalism, ads etc.)</li><li>AI and Content Curation or optimisation</li></ul>
</li></ul>

Feedback is provided in a number of ways throughout your module. This includes feedback you receive during teaching from both peers and lecturers and that provided for formative assessment. Following an assessment, you will be given your marks and feedback in line with the assessment regulations and policy. More information on the timing and type of feedback that will be provided for each assessment will be available from the module leader. <a href='https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations'>https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations</a>

This module will support the development of all the graduate attributes. Your module leader will provide you with information about how your learning, teaching and assessment activities support your development of these attributes. The graduate attributes are: - Always learning - Engaged in the world - Technical and digital - Connected Professional - Creating Impact

In-Person - 

Self-directed - 

Generative-AI, the media industries, and the disappearance of human creative labour.

Media Practice and Education

Artificial Intelligence in Public Relations and Communications: cases, reflections, and predictions

Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization

Sage Open

Rethinking creativity: creative industries, AI and everyday creativity.

Media, Culture & Society

MC3025 - Working with AI in Media and Communications

MC3025-PRD1-PER-ALV1

Learning will take place through lectures, tutor-led seminars, hands-on workshops, and group discussions. The module is developed in collaboration with media and communication professionals, with some workshops and sessions led by industry experts. Self-directed hours will be spent reading from the set bibliography, preparing for class participation, organising source material for coursework, and completing assessments.

Working with AI in Media and Communications

Exhibit a commitment to the ethical norms of the professional world

Values and attitudes

Apply AI solutions in real-world scenarios

Skills

Use AI tools effectively for specific media and communication tasks and roles

Communicate complex and reflective ideas about AI clearly and effectively in both written and oral formats

Respect the perspectives of peers and engage in discussions with empathy and openness.

Evaluate the uses and impacts of AI technologies in the media and communication industries on specific job roles therein

Knowledge

Appraise and interpret AI’s role in media and communication using academic and industry-relevant frameworks