Presentation of a Communication Plan

2 - Oral assessment and presentation - 50

Business Analysis Report

1 - Report - 50

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Indicative topics may include:
<ul><li>Entertainment industries case studies: e.g. music and performing arts, sports, film and video games.</li><li>Emotion and Entertainment: e.g. uses and gratification; affective disposition theory; cultivation theory; encoding and decoding entertainment communication.</li><li>Social understanding of cultural consumption; the market value of cultural goods.</li><li>Sectorial understanding of entertainment communication: Music management, marketing and PR; Sports marketing and PR; Film PR; Celebrity culture and celebrity PR.</li><li>Managing contracts and assembling teams.</li><li>Using data audits of platforms to adapt campaigns. </li><li>Publicity and shaping opinions about music, musicians, events.</li><li>Branding, sponsorship, and endorsement.</li><li>Funding, crowdsourcing and royalty collection.</li><li>Ongoing digital developments such as streaming income and algorithmic recommendation.</li><li>Branded entertainment and other win-win strategies.</li></ul>

Feedback is provided in a number of ways throughout your module. This includes feedback you receive during teaching from both peers and lecturers and that provided for formative assessment. Following an assessment, you will be given your marks and feedback in line with the assessment regulations and policy. More information on the timing and type of feedback that will be provided for each assessment will be available from the module leader. <a href='https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations'>https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations</a>

This module will support the development of all the graduate attributes. Your module leader will provide you with information about how your learning, teaching and assessment activities support your development of these attributes. The graduate attributes are: - Always learning - Engaged in the world - Technical and digital - Connected Professional - Creating Impact

In-Person - 

Self-directed - 

Film Marketing.

Entertainment Media and Communication.

Entertainment Public Relations.

Music Management, Marketing and PR.

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

MC3030 - Communication for the Entertainment Industries

MC3030-PRD1-PER-ALV1

You will learn via a mixture of lectures, seminars, workplace simulations, and group and/or individual tutorials. You are encouraged to undertake extensive reading and independent study in order to understand the topics covered in lectures and seminars and to network with communication specialists operating at international level to broaden and deepen your knowledge of the subject.  
 
Lectures are based around the discussion of key issues, case studies and practice in applying and evaluating concepts and perspectives. Seminars are focused on writing content for social media, planning content and problem-solving activities. Workplace simulations refer to practical activities where you will be learning by doing; they can include tasks given by communication professionals, field trips or exchange experiences. You will also receive feedback on your ideas to encourage you to reflect on what you have produced.  
 
Key learning and teaching resources will be put on the module website on Moodle. There may be other blended/online activities such as formative activities meant to check and strengthen understanding.  
 
Self-directed learning hours are for independent study and account for the amount of time you should spend studying independently. For example, carrying out research, practicing and reflecting on techniques learned in class, reading widely from the module bibliography but also around the subject to develop a deeper understanding, carrying out activities using Moodle, preparing your class participation, collecting and organising source material for your coursework, attending induction and career development workshops, working in groups to complete assignments and/or presentations, and completing individual assignments and other homework and planning and composing assessment work.

Communication for the Entertainment Industries

Deploy techniques of research for analysis and critical evaluation and carry out projects within entertainment communication.

Knowledge

Develop teamwork and collaboration skills by collaborating with colleagues in seminar tasks and projects.

Skills

Apply professional ethics and academic integrity principles to your work and your role within the team.

Develop appropriate questions to achieve a solution - or identify a range of solutions – to a problem.

Design an entertainment communication plan for a specific business, using appropriate sector-specific knowledge and research.

Identify the key aspects of the entertainment industries and their communication disciplines, processes and practices.

Plan and complete reports, articulating technical concepts to technical and non-technical audiences with appropriate language and visual presentation.

Apply initiative and develop self-reliance, and an ability to deal with complexity.