Group coursework and presentation

1 - Project output (other than dissertation) - 50

Individual Report

2 - Report - 50

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<ul><li>Decision making and ethics </li><li>Culture  </li><li>Change management </li><li>Power and politics </li><li>Leadership </li><li>Designing Strategy </li><li>Strategic Positioning</li><li>Strategic Leadership </li></ul>

Feedback is provided in a number of ways throughout your module. This includes feedback you receive during teaching from both peers and lecturers and that provided for formative assessment. Following an assessment, you will be given your marks and feedback in line with the assessment regulations and policy. More information on the timing and type of feedback that will be provided for each assessment will be available from the module leader. <a href='https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations'>https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations</a>

This module will support the development of all the graduate attributes. Your module leader will provide you with information about how your learning, teaching and assessment activities support your development of these attributes. The graduate attributes are: - Always learning - Engaged in the world - Technical and digital - Connected Professional - Creating Impact

In-Person - 

Self-directed - 

Organisational behaviour

Comtemporary strategy analysis

SMM046 - Organisations and Management for PR and Marketing Communications

New-PRD2-PER-ALV1

Lectures will focus on discussion of the core elements of the module, carried out in an interactive and practical fashion, for example through use of case studies and industry context where relevant.
Key learning and teaching resources will be put on the module's Moodle page. 
Self-directed learning hours are for independent study. This may include carrying out activities on Moodle, preparing your class materials and assessments and reading assigned and optional readings.

Organisations and Management for PR and Marketing Communications

Critically analyse the factors (e.g. culture) that influence people’s behaviour in the workplace

Knowledge

Critically evaluate the role of leadership in strategy formation

Evaluate the sometimes conflicting tasks that confront managers

Distinguish and analyse different types of business strategy. 

Plan change programmes that account for existing corporate culture and structure.

Skills

Communicate with, and write reports for, specified audiences

Evaluate the role that diversity plays in management practice

Values and attitudes

Reflect on ethical challenges that might arise in a work or management context.