Group coursework

2 - Oral assessment and presentation - 50

1 - Written assignment (including essay) - 50

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<ul><li>Definition of a fashion brand  </li><li>Fashion business and brand specificities  </li><li>Fashion consumption  </li><li>Genesis and evolution of the fashion industry   </li><li>The Fashion Industry segmentation  </li><li>Fashion brand business models and hierarchies  </li><li>Delivering value in fashion  </li><li>Fashion brand identity  </li><li>Mass/premium/luxury collections development processes  </li><li>Collection, line and product management  </li><li>Mass fashion and fast fashion disruption </li><li>Fashion distribution and communication  </li></ul>
Pre-requisites: SMM491 - Brand Management and Communications Strategies 
Because the class size is limited, your performance in this module, as well as your overall results in Term 1, will be considered as a basis of admission to the course.

Feedback is provided in a number of ways throughout your module. This includes feedback you receive during teaching from both peers and lecturers and that provided for formative assessment. Following an assessment, you will be given your marks and feedback in line with the assessment regulations and policy. More information on the timing and type of feedback that will be provided for each assessment will be available from the module leader. <a href='https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations'>https://www.citystgeorges.ac.uk/about/governance/policies/student-policies-and-regulations</a>

This module will support the development of all the graduate attributes. Your module leader will provide you with information about how your learning, teaching and assessment activities support your development of these attributes. The graduate attributes are: - Always learning - Engaged in the world - Technical and digital - Connected Professional - Creating Impact

Directed Asynchronous - 

In-Person - 

Self-directed - 

The luxury strategy: Break the rules of marketing to build luxury brands.

The business of fashion: Designing, manufacturing, and marketing.

Fashion Brand Management

Container 1

SMM318 - Fashion Brand Management

SMM318-PRD3-PER-ALV1

This module will be taught through lectures that foster learning through substantial input, discussions of cases studies, and discussions of findings from the students’ fieldwork.

Contact hours are designed to be flexible and are delivered using a variety of methods to help you learn in the most effective way. A proportion of the core content may be delivered online and additional support materials and content will also be made available through Moodle.

Derive strategic implications for brand management in fashion from societal and market trends and developments. 

Skills

Identify the relevant stakeholders and influencers in the fashion system. 

Values and attitudes

Assess the impact of ethics on fashion, examining such topics as ecological and social sustainability as a source of public criticism. 

Outline the specificities of fashion industry as a business environment for brands 

Knowledge

Debate key strategies for branding fashion and managing fashion brands. 

Analyse how fashion works as a system, its key players and processes. 

Evaluate recent market trends and societal developments that influence fashion brands. 